By getting a better sense of current Japanese consumer attention and behaviors, marketers can better…

Instagram is one of the largest social networks in the world as of 2019, and has been rapidly growin…

Twitter is one of the most dominant social networks in Japan, a country that is Twitter’s second lar…

In the age of the internet and smartphones, marketing has changed. We recently released a report (bo…

As consumers, we have more product and service options than ever before. In other words, more chance…

A recent survey by Adobe [J] took a look at the current relationship between digital content and the…

Advertisers are increasingly looking at TikTok as the social network continues to grow rapidly and t…

Burger King recently utilized influencers on Twitter to create a buzz for the release of its latest …

Instagram boomed in Japan in 2018. Between October 2017 and September 2018, it grew by 45% to 29 mil…

By getting a better sense of current consumer attention and behavior trends, marketers and advertise…

YouTube is one of the biggest media networks in the world, and the latest to use the platform to bui…

Too many businesses are ignoring their customers.   They may not do it in person or on the ph…

Text, photos, videos... and voice. Information in audio format looks to be the next hot medi…

Whether you're a business or someone trying to grow your personal brand, having Instagram followers …

Online video is a dominant medium in communication today. It's no different in Japan where mobile te…

Facebook recently highlighted some adjustments they'll make in order to build more person-to-person …

Quickly rising up Japan social network charts is Tik Tok, a social music video app whose main tune i…

We introduced the basics of Facebook ads from Facebook's Blueprint course, so now we'll get into tip…

Everyone knows Will Smith. He's a household name with a star on Hollywood's Walk of Fame. In Decembe…

Advertising on Facebook is often a huge part of an online advertiser's efforts, and in order to help…

The social network that is arguably best built for open, one-to-one communication and engagement…

Traveling is trendy now. In today's world where we're judged by the content that we create and put o…

Before we start immersing ourselves in virtual worlds for hours each day through AR or VR, consumers…

Trends and conversation themes differ from country to country, and Japan seems to be one of the majo…

Much has happened in the past year and people are researching, interacting and engaging more and m…

In the past year, 17 million Japanese traveled outside of Japan, only 14% of the total population. T…

Before doing online marketing to Japanese, we should first understand their behavior and where they'…

Travel lodging, aka hotels, are now commoditized. In the era of your average hotels, luxury hotels, …

On a hot Monday afternoon, I met up with a popular Instagrammer in Taipei, @foodiefoodiego. She taug…

In marketing, we often hear people grouped into demographic categories, one of the most common being…

Looking at trends in Taiwan and the preferences of its people when purchasing products, here are key…

Tourists traveling abroad from Taiwan and China have been increasing recently. In Japan, businesses …

In marketing, we often hear people grouped into demographic categories, one of the most common being…

Using social media has become an indispensable part of doing business today. Many will l…

Despite all the talk, the majority of brands have not used influencer marketing. Instead, they're…

The short video space is looking for a new king.   Vine saw a 21% drop in brand use fro…