2017: Year in Review | TAMKO

2017: Year in Review

December 29, 2017

Barrett Ishida
Author Barrett Ishida

Much has happened in the past year and people are researching, interacting and engaging more and more online. We’ve collected some of the “tops” and “mosts” on Google, Facebook, Instagram and Twitter as we look back at 2017.



Top Global Searches on Google


1. Hurricane Irma

2. iPhone 8

3. iPhone X

4. Matt Lauer

5. Meghan Merkle




Most Discussed Events on Facebook


1. International Women’s DayThe most talked about moment of the year, doubling from 2016

2. Super Bowl 51People discussed the game, Lady Gaga and the commercials and videos related to the Super Bowl got 262 million views

3. Las Vegas violenceThe attack sparked conversation around the world and led to 3,300 people offering help through Facebook’s Crisis Response


Most Social Action-Inspiring Events on Facebook


1. Earthquake in MexicoDrove the highest amount of interactions within Facebook’s Crisis Response

2. Hurricane HarveyThe community fundraised $20 million for relief efforts

3. One Love ManchesterThe benefit concert for the Manchester attacks got 80 million views and raised $450,000




Top Instagram posts (measured by likes)


1. Beyoncé



2. Christiano Ronaldo



3. Selena Gomez



4. Beyoncé



Sir Carter and Rumi 1 month today. ??❤️??????????

A post shared by Beyoncé (@beyonce) on


5. Cristiano Ronaldo



So happy to be able to hold the two new loves of my life ?❤

A post shared by Cristiano Ronaldo (@cristiano) on


Most Instagrammed Cities


1. New York, New York

2. Moscow, Russia

3. London, United Kingdom

4. Sao Paulo, Brazil

5. Paris, France


Most Instagrammed Locations


1. Disneyland – Anaheim, USA

2. Times Square – New York City, USA

3. Central Park – New York City, USA

4. Tour Eiffel – Paris, France

5. Tokyo Disneyland – Chiba, Japan


Gained the Most Followers on Instagram


1. Cristiano Ronaldo (@cristiano) – 30M+

2. Selena Gomez (@selenagomez) – 24M+

3. Ariana Grande (@arianagrande) – 22M+

4. Kylie Jenner (@kyliejenner) – 23M+

5. Dwayne Johnson (@therock) – 22M+


Hashtags that Increased in Popularity the Most


1. #photography

2. #travelphotography

3. #memes

4. #summer2017

5. #naturephotography


Got the Most Views on their Instagram Stories


1. LeLe Pons (@lelepons)

2. Neymar Jr. (@neymarjr)

3. Olga Buzova (@buzova86)

4. Kim Kardashian (@kimkardashian)

5. Amanda Cerny (@amandacerny)




Most Popular Tweets (measured by retweets)


1. A high school student asks Wendy’s how many retweets he needs to get a year of free chicken nuggets. (Wendy’s replied)


2. Obama quotes Nelson Mandela and responds to the Charlottesville white supremacist’s rally and tragedy.


3. Penn State University pledges 15 cents for every retweet (capped at $10k) to donate to the hurricane relief effort in Houston.


4. Ariana Grande responds to the attack that killed 22 at her concert in Manchester, England.


5. Obama bids farewell and asks everyone to believe in their ability to create change.


6. Linkin Park pays tribute to lead singer, Chester Bennington, following his suicide. 


7. Lebron James called Trump a “bum” after uninviting fellow basketball star, Steph Curry, to the White House despite Curry already announcing that he won’t accept the invitation.


8. Obama says goodbye as President, says serving was the honor of his life.


9. Sam Martin, punter for the Detroit Lion’s, pledges dog food in exchange for retweets for the hurricane relief effort in Houston.  


10. Social media personality Seth Joesph brings more awareness to the suicide hotline after the hit song “1-800-273-8255” by Logic featuring Alessia Cara and Khalid.