Interview: Taiwanese Instagram Influencer @foodiefoodiego
September 6, 2017
On a hot Monday afternoon, I met up with a popular Instagrammer in Taipei, @foodiefoodiego. She taught me about how she takes her food shots and manages her Instagram account.
■ Name: 甜食少女(´>∂｀)抹茶控 （和訳：甘食少女(´>∂｀)抹茶にハマる）
She initially started the account because she’s a big sweets lover and wanted to share her love for them with others. She’s currently a high school student. At first, her parents were opposed to her Instagramming because of her age but they’ve now grown to support her.
She was able to get to 11,000 followers without paying for any advertising.
Morning: After waking up, she replies to comments and DM’s.
Daytime: She replies to comments and DM’s during her lunch break.
Night: She replies to comments and DM’s before going to bed.
✨#甜食少女吃冰特輯 店名🍵#抹抹柴 吃什麼🍵帽子抹茶冰 在哪裡🍵新北#永和 多少錢🍵$140 CP值🍵🍵🍵.5 超療癒的柴柴茶屋～～～ 一到店裡只有一句好可愛💚💚 刨冰甜度適中蠻抹的但再抹一點更好🤤🤤 （吃起來很像ㄧX綠的刨冰🤔 冰的顆粒很粗不是細緻口感比較可惜😆💦 大師說因為他們用的是碎冰機而不是真正的刨冰機喔！！👏 總之價格不高有機會可以來找柴柴玩🤗 。 昨天謝謝小食大師陪我吃了兩家冰！！還花時間陪我候位 躲雨真的好感謝🙈🙈🙈 —————————— #抹茶#抹茶控#抹茶冰#宇治金時#白玉#少女心#柴犬#柴柴 #狗#刨冰#可愛い #popyummy #台湾#台湾旅行 #スイーツ#かき氷#アイス#犬#sweet #matcha#shavedice#japanese#japanesefood #dog#paw#4foodieforfoodie #taiwan
Basically, she uses Instagram at times that don’t interfere with her studying.
She feels that interacting with her fans is the most important.
There’s also a need in figuring out how people will discover the photos and the account, so there’s a lot of importance on hashtagging and location tagging.
Because a lot of the photos are from popular shops, it’s likely that many followers come from searching the content taken at those particular locations. Having an image come up in their search is beneficial.
With hashtags, in addition to using Chinese ones, she also uses English and Japanese hashtags so that people from different countries can more easily finder her account and become fans. She’s even received comments from French users recently.
She also talked about how she takes her photos.
Photos are taken and edited in different styles that depend on the person. Because there are many foodie Instagrammers, finding your own style in order to differentiate your account from others is important.
One of the main things to remember is to make sure there’s enough light in order to enhance the shot. Simple arrangements look pretty, and it draws attention to the points you want to emphasize. She tries out several different arrangements and angles before actually taking the shot. Once she has the right one, she posts it on her account, which averages about a post per day.
. 👉🏻👉🏻美圖👉🏻💚（自己說 店名🍵#光宅238 吃什麼🍵抹茶金萱流沙戚風🍵抹茶拿鐵🍵青蘋果氣泡飲（低消飲料 在哪裡🍵#宜蘭 走約15分 多少錢🍵$150//$130//$130 CP值🍵🍵🍵.5 朝聖朝思暮想的抹茶戚風！！ 環境超可愛平日下午非常舒適呢😊 戚風真的抹又鬆軟綿密配上奶油甜而不膩剛剛好🤤🤤 中間的金萱味真的很濃郁但有點蓋過抹味也沒有流漿有點可惜😣😣 抹茶拿鐵很抹很滑順但甜度有點高🤔 氣泡飲氣泡不明顯～今天只有青蘋果口味喝起來有種酒的苦味不太喜歡💦 （不過是自家釀的水果很特別 總之來宜蘭蠻推薦來坐坐的😆 —————————— 很榮幸被#Spotify 邀請代言！！（？ 他是全球最大的媒體提供商呢 有三千萬的音樂可以下載離線聽好方便🙈💓 💚點一下我的首頁連結💚 就有60天免費會員喔～有時間麻煩點進去看看了😊😊 🔗：http://amly.me/kz7v ————————– 話說音樂是 @icecream_0721 最愛團體seventeen的新專輯😆😆（謝謝手模姊姊今天的陪伴💓 雖然我對韓團沒有研究.. 但這首"Don't wanna cry"真的很好聽喔😍😍 #富士山#Viralaccess
Currently with Generation-Z (those born after 1995), Instagram is more popular than Facebook, and there’s a preference for visual communication over words.
Because nowadays everyone has the opportunity to become an influencer, Instagram is a good opportunity to start your own personal branding.