There are currently more than 200 broadcasters on the platform where each has to pass a quality review before they can broadcast. Popular channels include Kahoko’s “仮想銀座高級クラブかほこ (Virtual Ginza Luxury Club Kahoko),” Hayato Ikeda’s “仮想通貨ラジオ (Virtual Currency Radio)” and Sauza’s “サウザーラジオ~青雲の誓い~ (Sauza Radio ~ Ocean Oath).”
While many of the broadcasters are influencers and entrepreneurs who grew from blogs or social networks like Twitter, many others are taking advantage of Voicy’s youth and lack of competition, and growing their initial audiences on the platform.
Voicy vs the typical podcast
Because recording and editing hurdles are lower than that of typical podcasts, broadcasters tend to post shorter audio clips more frequently that are viewed as being easier to listen to.
There’s also a greater feeling of authenticity. Voicy’s podcasts have a more amateur feel a la Snapchat with video, and that gives listeners a sense of closeness to the broadcaster and tends to draw them in.
Why voice is the next marketing medium
People now are constantly on the go while being bombarded with content. Unlike visual content, audio content can seamlessly enter into that busyness because it can be passively consumed. This helps save people the valuable asset of time since they can multi-task while taking in information.
As people increasingly look to maximize time and increase efficiency, quicker and smoother transactions are also sought. This is why smartspeakers like Google Home, Amazon Echo and LINE Clova in Japan are beginning to gain popularity. If this trend continues, voice media delivered and consumed on platforms like Voicy will increase as well.