The Ritz-Carlton Residences, Waikiki Beach | TAMKO

The Ritz-Carlton Residences, Waikiki Beach

REQUEST

Increase awareness in Japan of Hawaii’s new luxury resort, The Ritz-Carlton Residences, Waikiki Beach, through Facebook.

SERVICES

  • Account strategy
  • Ad optimization
  • Creative production
  • Social community management

The Ritz-Carlton opened up a new location in Waikiki, Hawaii, and needed to show people what it was all about. With many of Hawaii’s tourists coming from Japan, they asked us to help them build a Japanese fanbase on Facebook. We planned a strategy for them that would help localize their brand voice for Japanese, ensuring potential Japanese guests that the Ritz-Carlton sincerely cared about connecting with them. We created and optimized photo and video content, posted in native-Japanese written specifically for their targets, and created and optimized advertisements.

Being that The Ritz-Carlton equals luxurious hospitality, we knew that we had to make sure our customer service on Facebook was at a level that matched their brand. We communicated with users who engaged with us in Japanese, as well as handled inquiries and requests sent via Messenger, all while working with The Ritz-Carlton Residences, Waikiki Beach in English in order to ensure clear communication and proper accommodations for their guests. Through their Japanese Facebook Page, we aimed to have The Ritz-Carlton experience begin before guests arrived and carry on long after they’ve returned home.

RESULTS

We grew The Ritz-Carlton, Waikiki Beach’s Japanese account to over 7,100 followers in the first six months that we took it over, extending their reach by almost 5X on Facebook. While doing this, we kept the community engaged with almost 7% interacting with each post.

CONTACT

Regarding our personal infomation policy

please agree to the following.*

TAM Inc., (hereafter referred to as 'The Company'), a company which builds websites with the corporate vision of 'client corporation web strategy partner', recognizes the importance of the personal information, including client information, that it is privy to, believes that it is socially obligated to handle it in a thorough and proper manner.
Therefore, with the privacy policy established below, all employees are united in building and continuously improving the personal information protection management system.

  1. Collection and Use of Personal Information

    When the Company collects personal information, it shall only be done so showing clearly what it will be used for, with the consent of the individual, and in an appropriate manner.
    In addition, personal information will only be used in the manner as described, and there are rules and regulations preventing its use for other purposes.

  2. Employee Training for the Protection of Personal Information

    All employees of the Company, including its officers, regular employees, contract employees and part-time employees shall undergo training for a minimum of one year to enable them to properly manage and protect personal information during day to day operations.

  3. Installation of Personal Information Managers

    The Company has installed personal information managers and a system for the appropriate management of personal information in-house.

  4. Disclosure of Collected Personal Information to Third Parties

    The personal information collected by the Company shall not be disclosed or provided to third parties except under the following circumstances.

    • With the permission of the individual
    • For the purpose of activities such as information processing, the Company may deposit personal information with subcontractors as is deemed necessary.
    • (In this circumstance, the subcontractor shall thoroughly protect the personal information involved)
    • When required to by law
    • When necessary to protect vital interests such as public property, health or life
    • Security

    In order to prevent unauthorized access to personal information, thorough measures shall be taken to prevent the destruction, loss or falsification, while allowing appropriate and necessary corrections to personal information, and the personal information management system shall be continuously improved.

  5. Compliance with Laws and Regulations

    The Company shall comply with the laws and guidelines set by the country with respect to the handling of personal information.

  6. Inquiries

    If the Company receives a request from the individual to disclose or correct their own personal information, or an enquiry regarding the privacy policy or personal information, or a complaint or consultation, they shall be handled in an appropriate manner by the [Personal Information Consultation Window] listed below.

  7. Review of the Personal Information Protection Management System

    The Personal Information Management System and the Privacy Policy shall be reviewed at least once per year in order to continually improve the handling and management of individual personal information.

[Personal Information Consultation Window]

TAM Inc., Personal Information Consultation

tel: +81 (6) 6311-7755

e-mail: info@tam-tam.co.jp

Date of Enactment: February 1st, 2007

Last Revised: November 1st, 2007

TAM Inc.

CEO: Shinji Tamehiro

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